A website has become an essential marketing tool for all businesses. Even before COVID-19, more and more consumers were searching online to find solutions for their needs. A website should provide vital information that potential customers need in order to make purchasing decisions. A well designed, fully stocked website acts as a 24/7 salesperson for the business and proves credibility to the company. Below are a few steps to get started on building your first website.
Get a Domain Name For Your Website
The first step in creating your website is to get a domain name, which is the name of your website. Examples of domain names include adaptdigitalllc.com, youtube.com, linkedin.com. You can find the domain name in an email address or a web address you put in the browser address bar.
When picking a domain name, make sure it is relevant to your business. Most domains are the actual company names like Apple and Google. In some cases, your company name may be either too long or already taken. If this is the case, try shortening the name or using acronyms. For example, the domain for Adaptable Digital Solutions is http://wordpress-396540-1417854.cloudwaysapps.com. We left out the full name because it was too long, and we want the customer to remember the web address easily.
Domains usually cost around $12/year, and some hosting environment (more on them later) will provide a free domain for a year upon signup. Below are 3 of the top websites where you can purchase a domain.
Choose a Website Hosting Environment
According to PC Magazine, a hosting environment is “a facility in which a third-party holds the data and runs the programs in its computers.”
All websites have a hosting environment, and it is a required step in creating a website. If you decide to create your website yourself instead of hiring an agency, research all the hosting providers. When you choose a hosting provider, you will then need to choose between a shared server and a private server.
If you choose a shared server, your website will join other websites on a single server. Shared servers are the cheapest option and usually is the best choice for small sites that do not take up much server space.
If your site is large and has much functionality, then a private server will be the optimal choice. Having an extensive website on a shared server will lead to a much slower site and possibly a broken one as well. Below are some popular hosting providers:
Choose a Content Management System (CMS)
The steps listed above are the general tasks needed to get started when designing your first website. There is much more involved in creating websites, which we will explore in detail later in the Website 101 Series. We know creating a website, especially for the first time, can be daunting. That is why Adaptable Digital Solutions LLC exists. We want to help you create great-looking, responsive websites so you can focus on what you do best, running your business.
Schedule an introductory call today to discuss how we can help you get your dream website.